The solar industry has plenty of reputable installers, but it also attracts aggressive door-to-door and telemarketing sales operations. Here's what to watch for.

Sales tactic red flags

  • High-pressure, same-day-signature deals — a legitimate five-figure home investment shouldn't require a decision before you can sleep on it or get a second quote.
  • "Government program" framing that sounds like a mandate — solar incentives are real but no state or federal program requires you to buy solar, and pitches implying otherwise are misleading.
  • Vague or unwritten savings promises — insist on a specific, written first-year production estimate in kWh, not just a dollar figure.
  • Reps who can't answer basic equipment questions — if a salesperson can't tell you the specific panel and inverter model being quoted, that's often a sign of a lead-generation company reselling to a subcontracted installer.

Contract red flags

  • No written product, performance, and workmanship warranty terms
  • Escalator clauses in a lease/PPA that aren't clearly disclosed upfront
  • Financing terms (APR, total cost over the loan term) that aren't itemized separately from the "monthly payment" pitch
  • No clear timeline for permitting, installation, and utility interconnection (a vague "a few months" instead of a written estimate)
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How to verify a company before signing

  • Confirm active state contractor/electrical licensing through your state's licensing board database
  • Check how long the company has operated locally (not just how long the parent brand has existed nationally)
  • Read reviews specifically mentioning post-installation service and warranty claims, not just installation-day experiences
  • Ask for local references you can actually call, not just posted testimonials

Not financial, tax, or legal advice. Figures on this page are 2026 estimates based on industry aggregator data (EnergySage marketplace medians, SEIA/Wood Mackenzie market insight, and regional installer data) and are provided for general informational and comparison purposes only. Actual pricing, incentive eligibility, and payback periods depend on your specific roof, usage, equipment, and local program rules. Confirm current incentive details at dsireusa.org and consult a licensed tax professional and local installers before making a purchase decision.